![]() ![]() The secret weapon to his business excellence, in Johnson’s own words, is to “start with an ambition and an appetite for what you want to accomplish” and treasure the value of working with the smartest people who share similar visions. The former WWE wrestler is no stranger to the consumer industry as he has launched Teremana Tequila last year, and has cultivated a savvy businessman image through social media in addition to being recently named the Most Likable Person in the World by The Profile. “It took us some months before we finally landed on this idea for everyday warriors, regardless of age, gender, where you come from, culture, religion, or what you do for a living,” he said. ZOA targets beyond just gym-goers, as its branding reflects the Polynesian word for warrior “toa,” and the letters A and Z represent an inclusive consumer base, according to Johnson. Johnson added: “At the end of the day, can strip everything away, the little bit of success that we’ve been very lucky to have, it comes down to taking care of the people - that’s our number one boss.” ZOA Energy is made without preservatives, artificial ingredients, or additives. more focused, more determined, and more understanding that we have a unique opportunity with ZOA to create something innovative and good for people.” “We all know people who have had COVID, who’ve lost their lives, and it really shifted our perspectives. “It’s as if the kaleidoscope shifts a couple of times, and now you see life in a different way, where you’re grateful for every little moment that comes your way,” Johnson told me, noting how his experience resonates with many people around the world. While ZOA provides another option to health-conscious consumers, it is near and dear to The Rock himself as the Jumanji actor has experienced a tumultuous 2020 from losing his father due to a heart attack at the beginning of year, to later recovering from Covid-19 along with his whole family. As an industry specialist, I’m keenly aware that the quality of what we put in our bodies impacts our entire society.” Rienzi also noted: “Energy and immunity play an essential role in performance, wether insider or outside the gym. We’ve done a tremendous amount of research and taste testing, and the timeliness for and the need for it is now.”ĭave Rienzi (left) and Dany Garcia (right) co-own ZOA Energy. She said: “Our approach has always been ‘how are we developing a strategy that’s built fundamentally on our value proposition?’ We’re going to be transparent and consumer-facing, because that’s how we are in entertainment.”īy taking ZOA, Garcia added: “You’re getting the boost you need for the day, and you’re actually taking care of yourself at the same time. Garcia stressed how celebrities-backed brands can usually draw tremendous public attention, but ZOA’s ultimate goal is to create an authentic image with quality products. “Throughout all my endeavors, I’m committed to cultivating the human experience and providing tools to be and perform at our best.” “I am delighted to share ZOA with the customers we passionately serve,” Garcia, who also owns XFL, said. Rienzi and Garcia, the high-profile couple in the fitness industry, note how ZOA is not only a healthy alternative to those market incumbents, but it can be consumed to help enhance performance for sports enthusiasts as well. energy drinks market has been led by only a few companies accounting for more than 80% of the total share, according to data from Mordor Intelligence, and their products have been long associated with potential health risks. “We’re all consumers of energy drinks, and none of us has ever found one that we really felt we want to stick with.” “There are four founders, and all of us have had in our minds that we would like to enter the energy drink category literally for years,” Shulman said. Launching ZOA, “a true disruptor” in the beverage sector, is a no-brainer for Shulman as the seasoned investor who has successfully managed a portfolio of CPG brands, including VOSS - a Norwegian bottled water company in which The Rock previously acquired a stake, noted how there hasn’t been a healthy alternative for energy drink shoppers until recently. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |